The Be Active with Blue campaign (#beactiveblue) is a multifaceted marketing and communication project aimed to improve positive health behaviors and practices of parents, providers, teachers, and children. This fun, informative campaign engages participants in three specific ACTIONS:
Where’s Blue (#wheresblue)
Blue's Blog (#bluesblog)
Caught Being Active (#caughtbeingactive)
Increase awareness and benefits of physical health.
Showcase quality people, programs/practices, and places.
Increase best practices around physical activity and active play.
Increase use of Be Active Kids resources.
Improve brand awareness and implementation.